Signature Pattern
One motif, made yours
$650
per pattern · 7-day delivery
- One print — garment, home or tableware
- 2 colourways included
- 1 round of changes
- Production-ready files + notes
- You own the design, fully
Print & pattern design
Patterns worth wearing, living with and dining with.
Original prints for fashion, home and tableware from a New Delhi studio founded by designer Isha Mehra and Priyanka — twenty years behind The Imperial and Shangri-La, delivered production-ready to brands across Europe, Japan and the US.
20 yrsIn practice
EU · JP · USDesigned for your market
7 daysBrief to print-ready
Fig. 01 — Deco skyline
Silk square · art deco architecture
Patterns in place at
- The Imperial, New Delhi
- Shangri-La Hotels
- Sujan Luxury
- VLCC
01 — Two founders
Isha has spent twenty years drawing the patterns people wear and live with — silk scarves, couture prints, carpets for grand hotel corridors. Priyanka makes sure every one of them fits the brand it is drawn for. Together, we design for yours — wherever your customers are.
Isha MehraCo-founder · Designer
PriyankaCo-founder · Client lead
- Dupattas & stoles
- Silk squares
- Pocket squares
- Dresses & co-ords
- Table linen
- Home textiles
- Tableware
- Logos & marks
02 — What we design
One hand. Every surface.
Apparel is where we spend most of our days — but the same hand can carry a whole brand, from the dupatta to the dinner plate. Every piece below is studio artwork.
-
01
Apparel prints Main focus
Dupattas, stoles and silk squares, pocket squares, dresses, tops and co-ord sets — all-overs, borders and placement prints drawn for the garment, not just the swatch.
-
02
Home & table linen
Table runners and napkins, bedding, drapery, cushions and rugs — coordinated collections for retail and hospitality.
-
03
Tableware
Plates, platters, bowls and serveware — rim and centre designs prepared for decal and print.
-
04
Logos & brand marks
Monograms and motif-led marks that carry your pattern language onto labels, packaging and swing tags.
03 — In context
Pattern, placed in context.
Studio artwork, visualised on the product — so you judge the pattern, not the photography.
01 / 10
Product visualisations of original studio artwork. The artwork itself is in the library below.
04 — Print library
Drawn by hand, built to repeat.
“Every pattern begins as a drawing — not a prompt, not a stock file.”These are production files from the studio — engineered repeats, borders and placements, ready for your mill. Open any piece to see it full size.
A selection from the studio archive — more under NDA on request.Colourways, scale and repeat can be adapted to your range.
The repeat, explained
Anatomy of a repeat.
Every pattern starts as a single tile. Where the next tile lands decides whether a carpet feels calm or restless — twenty years is mostly learning which.
The tile sits edge to edge on a simple grid. Calm, ordered, architectural — the natural home of geometrics and borders.
- Repeat
- Block
- Offset
- None
- Tile
- 64 × 64 cm
- Colours
- 3 + ground
05 — Markets
Drawn in New Delhi. Made for your market.
Taste doesn't travel unchanged. Before Isha draws, Priyanka researches the colour, motif and mood your customers respond to — and we work on your clock, in your currency, to your file specs.
Calls run on your clock — our afternoons meet Europe's morning, our mornings meet Japan's afternoon, and our evenings meet the US East Coast at the start of its day.
Cherry blossom on a dark glaze. French-style cartouches on white.
The same bowl, drawn twice — because a pattern that sells in Kyoto rarely sells unchanged in Lyon.
06 — Process
Three steps. No mystery.
- Day 0i.
Brief
A 20-minute call with Priyanka, booked in your time zone — product, market, mood board and colours — shaped into a clear written brief.
- Day 3ii.
Design
Isha draws two directions by hand within three working days. You choose one; a revision round refines it to exactly your brand.
- Day 7iii.
Delivery
Production-ready files your manufacturer can run straight away — colours referenced, repeats and placements marked, nothing left to guess. Yours, fully and forever.
07 — Commissions
Fixed prices. No surprises.
Every commission — apparel, home or tableware — includes production-ready files, tested colourways and full ownership of the design. Quoted in USD; EUR & GBP invoicing available. Logos and brand marks are quoted after a short call.
Mini Collection
A matching set of three
$1,500
per collection · 14-day delivery
- 3 patterns — statement, companion, base
- 6 colourways across the set
- 2 rounds of changes
- Pattern book PDF for your buyers
- You own all three designs, fully
Full Range
A complete coordinated range
Custom
from $2,800 · scoped to your range
- 6+ prints across a season or product range
- Dupatta to dinner plate — one coordinated look
- Unlimited colour development
- We work directly with your manufacturer
- Priority scheduling
The first-direction promiseIf neither initial direction feels right, you pay only 50% — and we part as friends.
08 — The founders
20 yrs
7 yrs
Two founders. One brief.
Co-founded by Isha Mehra and Priyanka in 2025 to work directly with fashion, home and hospitality brands in Europe, Japan and the US, the studio is deliberately small. Priyanka runs every conversation; Isha draws every pattern. No account managers, no junior designers in between.
Isha Mehra
Co-founder DesignerTwo decades drawing textiles for hospitality icons, couture houses and wellness brands — eleven years inside a design consultancy, then independently for The Imperial New Delhi and Shangri-La Hotels. Every pattern the studio delivers is drawn by her hand.
Draws your patternPriyanka
Co-founder Client leadYour first call is with Priyanka, the studio's co-founder. Seven years in design mean she reads mood boards, styles and markets fluently — she turns your references into a brief Isha can draw from, then keeps feedback and timelines moving.
Takes your call
09 — Questions
Asked often, answered honestly.
Anything else — ask on the call. There's no pitch, just straight answers.
Who owns the pattern after delivery?
You do — fully. Every commission transfers complete commercial rights on final payment. No licensing fees, no royalties, no territory limits.
What files will I receive?
Files prepared to your manufacturer's spec — high-resolution TIFF or layered PSD for textile printing, vector (AI/EPS/SVG) for logos and tableware decals — with repeats and placements marked and exact colour references included.
Do you design apparel and tableware, or only textiles?
Apparel prints are our main work — dupattas, stoles and silk squares, pocket squares, dresses, tops and co-ord sets. We also design table linen, home textiles and tableware, and create logos and brand marks from a brand's pattern language.
Can you design for our market specifically?
That's the point. Priyanka researches the colours, motifs and mood your customers respond to — in Europe, Japan or the US — before Isha draws, so the first directions already feel native to your market.
Who will I actually be talking to?
Priyanka — on the first call and all the way through. She handles your brief, feedback and timelines, and reviews every direction with Isha before it reaches you. Isha draws every pattern herself; nothing is handed to a junior.
Can you match our existing brand style?
Yes — that's most of our commissions. Share your brand guide, mood board or product photos; Priyanka works through them with you on the call, and Isha draws inside your visual language.
What if I don't like the first designs?
Each commission includes revisions, and the first-direction promise covers the rest: if neither initial direction works, you pay only 50%.
Will you talk to our manufacturer?
On Room Story commissions, yes — we work with your mill or printer directly on repeat size, colour matching and file set-up, so nothing gets lost between artwork and fabric.
How do payments work internationally?
50% to begin, 50% on delivery — by card, bank transfer or Wise in USD, EUR or GBP, with a proper invoice.
10 — Start
Tell us what you're making.
Share a little about the product and Priyanka, our co-founder, will reply within 24 hours — with honest direction, even if we're not the right fit.
PriyankaCo-founder · takes every first call
Prefer to talk first?
A 20-minute call with Priyanka is the fastest way to know if we fit. Bring your product idea and a few references — mood boards welcome — and leave with honest direction either way.
LinkedInIsha Mehra · Priyanka
HoursOverlapping European, Japanese & US working hours